AI Insights · Timothy · January 2021
Q4 2020 Latin America iOS Horror Games Insights
A look at the performance of the top horror games on the iOS platform in Latin America during the fourth quarter of 2020 reveals varying trends in downloads and user engagement, according to Sensor Tower data.
As the year 2020 came to a close, horror game enthusiasts in Latin America were actively engaging with some of their favorite spine-chilling titles on iOS devices. Sensor Tower's data provides a glimpse into the performance metrics of the top five horror games during the fourth quarter of the year.
Five Nights at Freddy's AR saw a significant spike in both revenue and downloads towards the end of the year, with revenue peaking at nearly $2.8M in the last week of December, and downloads reaching over 15K in late October. The weekly active users followed a similar upward trend, increasing from around 11K in late September to over 22K by the end of December.
tinyBuild LLC's Hello Neighbor demonstrated a steady revenue stream, with notable peaks in mid-November at $842K and late December at over $1M. Downloads showed a similar pattern, with a high point of approximately 7.7K in early November, while weekly active users saw an increase from around 19K to almost 20K at the end of December.
Despite generating no revenue, Granny maintained a consistent download rate throughout the quarter, with a noteworthy rise in late December reaching over 6K. The game's weekly active users showed a steady increase, from about 20K in late September to over 23K by the year's end.
Dead by Daylight Mobile from Behaviour Interactive Inc. experienced fluctuations in revenue, with a peak of $3.4M in the last week of October. Downloads for the game were at their highest in late December with over 7K, while weekly active users grew from approximately 15K to 17K during the quarter.
Lastly, Hello Neighbor Hide & Seek showed a modest revenue of $275K in the final week of December. The game's downloads surged to over 10K in early November before stabilizing, and the weekly active users saw their highest numbers in mid-November with over 71K.
For more detailed insights and data on the performance of these and other mobile applications, Sensor Tower's comprehensive analysis provides an in-depth look at market trends and user engagement.
